In our second post about Video Recording Tips For Employees we are going to focus on something that can be often overlooked when shooting a video which is camera placement and keeping the camera steady. You want to create an authentic video but avoid the faux pas of the bad selfie or have your video move so much the viewer thinks they are in the Blair Witch Project.
The camera angle is one of the most important aspects of creating a great video. Framing yourself in the center with the right height allows the viewer to feel like they are having a conversation with you. This will require you to raise your camera (or phone) up from your desk so you don't have the dreaded up angle that gives viewers a sneak peek into your nostrils and keeps your chins from multiplying.
Along with your camera angle, checking your camera distance and doing a trial run before your shoot can help you achieve a great video. You want to make sure that people can see you clearly but not be so close that you become blurry and distorted.
Good eye contact helps you to build trust and create a connection with the viewer, even before you start speaking. You want to make sure that you are engaging your audience as if they are right in front of you. Reversely having too much eye contact can come off as intimidating or make your audience uncomfortable.
The perfect framing can attract or distract your viewers from your video. Making sure to be mindful of angles and distance will help you create more engaging videos using your phone. Keep following Jamyr for more tips on how to look good on camera, next up we are talking about how speaking clearly and body language performance can shape the overall mode of your video.