So you’ve asked your employees to record videos to highlight your culture and jobs and you want them to look great.
This article is a part one of a three part guide to share with employees so they record high-quality videos.
We surveyed tons of people and watched hundreds upon hundreds of testimonials videos and found two of the most common problems are:
We’re going to focus on solving the second problem in this series, but we need to address the first issue. Here are three things that you can do to help employees make better looking videos.
Ok so now your employees are on the same page with what a good video looks like. It’s important to understand how people might feel when you ask the to record a video that you’re going to share with the world and be viewed by hundreds, even thousands of people. If you focus on helping them look good on camera they will be more confident and the outcome will be much better.
In this three part series, we will share video recording tips so your employees will record high-quality videos that can be shared on your career site, in job postings, and on social media.
Let's dive in!
According to Harvard Business Review, people prefer you to have a well arranged background in a virtual setting. Messy backgrounds are distracting and take away from your message.
Good lighting can impact the watchability and overall engagement of your video. If the viewer can’t see your face or the light is causing ghoulish shadows, then it will be more difficult for the audience to connect with you.
Clothing can sometimes seem like an afterthought when you are filming but it plays a key role in how candidates can visually interpret your company culture. Focusing on clothes that you would wear "into the office" will help the candidate get a good sense of what to expect if they were to join the team. Additionally, wearing company branded clothes is a subtle way to bring the logo into the video and create continuity across all your videos.
Employee generated video content doesn't have to mean low quality or handcuffing them with rules. Guiding employees with video recording tips will give them the confidence to create authentic videos that improve candidate experience and look great on your career site.
See more Video Recording Tips for Employees in Part 2 and Part 3 of this series.